The Glare: A Campaign against Distracted Driving

The Glare Campaign of CAA
Worry over distracted driving up across the Country

CAA's glare campaign is definately a step in the right direction to raise awareness towards the issue of distracted driving. The concept of the campaign urges people to glare into the cars of distracted drivers as if some of us would if we were to get cut off by another driver. The goal is to make these drivers aware that what they are doing is just as bad as someone who drives recklessly. While doing so in certain neighborhoods would bring certain trouble, CAA's initiative is one of the first movements in Canada to focus on the distracted driving conversation. While several attempts to ban the use of cellphones by drivers have been shot down, distracted driving includes all aspects of distractions in the car and gives a shot of adrenalene to the responsible driving movement in Canada. We all know from the abundance of anti-drinking and driving commercials and PSAs that impaired driving is inexcusable even though some still participate in it. But to take on another source of automobile crashes in distracted driving, CAA has shown the importance of the steadily increasing bad habits drivers partake in. In fact, TIRF (Traffic Injury Research Foundation) found that 70% of Canadians now think that technology has led to an increase in distracted driving throughout the years, up from 30% in 2001. Hopefully, the number of injuries and fatalities at the hands of distracted driving doesn't have to reach the numbers that impaired driving claims every year in order for people to be more conscious about distracting themselves behind the wheel.

Jamie Chan
Summer Coordinator
Student Life NOW!